Misfit Activity App

2018

Creative Direction, User Experience, User Interface

Connected Motivation

The Misfit Activity App serves as the core experience that unites all Misfit devices – a single interface for fitness tracking, health insights, and device management. It balances two distinct design goals: being motivational and human for daily fitness engagement, while remaining precise and dependable for managing connected hardware.

Customization & Brand Integration

The interface dynamically adapts to the user’s device and brand context. A user wearing a sleek black tracker experiences a different color story than one sporting a bright Swarovski crystal – the app subtly mirrors the tone of the product on the wrist and the customer’s personal style.

For collaborations with Swarovski and Victoria’s Secret, the design system extends into bespoke themes, typography, and textures that express each brand’s aesthetic while remaining true to Misfit’s refined design DNA. Taking the idea further, a special collaboration with Speedo introduces dedicated swim-tracking modes (including pool calibration, stroke detection, and outdoor swim recognition) all presented with the same clarity, restraint, and calm that define the experience.

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