2020
User Experience, User Interface, Rendering & Visualization
When Arevo launched Superstrata, the first 3D-printed continuous-carbon-fiber bicycle, they needed a customization interface built for a completely new concept and product.
Traditional bikes come in fixed sizes with minimal adjustment. Superstrata required a system that could map detailed body measurements like inseam, reach, arm length, into a fully tailored frame geometry. The interface also needed to handle riding-style preferences and aesthetic options, meaning millions of possible configurations.
I designed a customization platform that made this complexity approachable and fun to use. The flow guided riders through fit, ergonomics, ride style, and aesthetic decisions while keeping the experience clear and approachable. To support real-time previews, I developed the rendering pipeline and layering strategy used to generate high-fidelity images from multiple angles, enabling the system to accurately display millions of combinations.
The configurator helped communicate the value of Superstrata’s on-demand manufacturing and played a key role in the campaign’s crowdfunding success, contributing to over $7M raised on Indiegogo.