An Icon in the Lab

Elemental Machines is a platform that connects and monitors scientific equipment across laboratory environments. Previously Elemental devices were small black boxes – functional but invisible. The redesign established a cohesive design language spanning hardware, software, and environmental touchpoints. At its center is the new “step” form: a bright blue rectangular icon floated off the wall, projecting confidently into the lab. This unified identity helped propel Elemental Machines to a dominant position at the forefront of lab monitoring.

Power & Usage Monitor for Lab Equipment

Lab equipment is expensive and in-demand, and unused lab equipment wastes money. The Element-U clamps to the power cord of virtually any lab equipment to monitor the actual usage and power consumption. Scientists can see what equipment is available at any time and schedule their usage. Lab Managers can ensure equipment is being utilized efficiently and reallocate equipment appropriately.