Misfit Atlas

Our team designed a weight scale to fit into a more broad range of health-related products. Featuring a textured plastic surface that feels less cold than a glass or metal scale, it had a gorgeous diamond pattern that felt great under foot.

A pixelated LED display recalls Misfit’s line of wearables, while conveying weight progress and other useful information for the day.

Our team crafted the most beautiful scale ever, but we ultimately cancelled the project because it lacked any key differentiator. It would have been cool though!

Year

2015

Role

Creative Direction, Industrial Design, User Interface