“...the most attractive fitness tracker ever made”
Activity tracking, distilled. Eschewing ornamentation to form a unique perspective.
An honest use of materials like Anodized Aluminum and Translucent TPU.
...and heavily awarded. Numerous accolades for functionality and design, including a GOOD design award and "best wearable CES 2016" from The Verge.
- Creative Director
- Product Management
- Program Management
A bold, personal design statement.
Misfit Ray broke the boring “wrist band” mold of other wearables by combining a bold design statement with hundreds of personalization options. Minimal to the core, Ray packs Activity, Sleep, and Vibrating Notifications into a 12mm x 38mm Anodized Aluminum Tube. For this project, I led development, combining the internal Misfit design team and the MNML design studio based in Chicago to make a once in a lifetime project that’s made hundreds of thousands of people healthier.
Making it personal
The best fitness tracker is the one you want to wear. Misfit Ray enables customization through many sporty TPU options, paracord bands, leather, and elegant necklaces.
Beauty Inside and Out
Precision machining. Gorgeous finishes. State of the art electronics. Meticulous assembly.