Client
FinSix
Year

2013

Awards & Mentions
Role
  • Industrial Design

Making Power Adaptors Exciting

FinSix, a startup out of MIT, needed an industrial design that highlighted the power of their patented technology. Twice the power in half the size, FinSix wanted a design that highlights the user benefits of a small size and refinement.¬†I worked with the team to develop a clean formal language with subtle curvature that “blooms” from the wall, telling the story of AC>DC power conversion to something usable for all your gadgets.